Let’s see what marketers can learn from the hopeful boys and girls on dating websites. You read their profiles, you’ve read their content, you’ve researched their company. Indicating that you’re deeply engaged makes a huge difference. But it also acknowledges the obvious: it’s awkward to contact someone out of the blue. Dating websites have tons of data on what works in first messages. This may be personal interests (such as zombies and metal bands) but in marketing, it’s more likely to be a reference to something professional, such as: How’d you find that interest? If you’re starting a conversation with a high-value potential contact, like a prospect, job candidate, journalist, or influencer, dig deep into the research.
“Hi” “Hey” and “Hello” were the most common openings, but also the least effective.
I’m not suggesting you start a message to a New York Times editor with “Yo! It may be worth it to slowly put yourself on their radar in the days and weeks leading up to the first conversation. Here’s a sample of the 35 steps in the complete online networking guide…
” The lesson here is this: don’t start by sounding like everyone else. Once the conversation has begun, ask a follow up question. Avoid asking questions that can be answered with a single word. Sure brings back memories of all those awkward messages from my days on e Harmony years ago.
Any pickup artist will tell you that you’ve got to put yourself out there. Once a good connection is make, you’re ready to politely ask for something. BONUS: Our friends at Bluewire Media created an excellent blogger outreach template. curious to find out where “ni hao” would rank if they did a similar study for Chinese salutations. Who would have thought we’d be learning about social marketing from.. Andy – You always have great ways of bringing interesting seemingly unrelated ideas and ‘connecting the dots’ to create helpful tips. I haven’t been on a dating website in a decade or more. That’s the missing ingredient with even some of the very best Business Development (you know they’re salespeople) Execs.
I find that an offer to collaborate is a great way to start. But when I saw that research, it was just asking to be re-purposed. I was scoffing, thinking to myself, “These are precisely the things that we’ve been teaching consultative sales people forever! Too many, including me, want that breakthrough NOW, so we force it with multiple messages, emails, etc.
Of course, some things are less about the specific context and more about human nature in general. As George Takei suggested to Howard Wolowitz in one of my favorite episodes of the Big Bang Theory, “A lady (customer) wants to be wooed, courted slowly.” v=Qf Vhly NA2Cw Hi Andy, that’s a great analogy you’ve used. And this cat leaning on the pinball machine is cracking me up. Great post Andy – – definitely will be a kick in the seat to keep up with online networking (which I’ve let slide over the past week).Dating and marketing both require conversation starters (and expose us to the chance of rejection! No wonder it can be a terrifying experience at times. Thanks for mentioning the Blogger Outreach Template too 😉 Yo Andy! 😉 Wonderfully insightful and conversationally presented. We’ve showed you how to optimize your dating profile to get more swipes from women, and we’ve even pointed out some mobile apps worth checking out (that aren’t Tinder), so you’ve probably got the basics nailed down by now. If you squander matches because your initial message falls flat you’re not alone.Hinge, the dating app that introduces you to friends of friends, heard similar cries for help and set out on a mission to help you move beyond the swipe.